About
Industrial projects rarely fail because of a lack of competence. They fail when technical reality is underestimated.
MS Industry Consulting exists to create clarity, structure, and basis for decision-making that holds – even when reality is more complex than the plan.
This is a situation I have encountered again and again in industry – and it became the starting point for MS Industry Consulting.
The need for support exists both early in projects, before commercial commitments are locked in, and in projects already underway – where it is often critical to understand the conditions that were set before the project started.
My background spans several levels of operations. I have worked as an operator, later trained as a robotics and automation engineer, and gradually moved into roles with increasing responsibility within technology, projects, and execution. This experience has been built over many years in industrial environments with high demands on availability and stable operation.
I have worked across the full chain in industrial projects. This includes early phases such as requirements definition, RFQs, bid evaluation, and contract negotiations, as well as technical trade-offs, project management, and on-site work involving installation, testing, commissioning, and handover. This experience allows me to see how early decisions – technical as well as commercial – affect later phases, and what is required for a delivery to work in reality, not just on paper.
In many projects there is strong competence in every discipline – engineering, purchasing, maintenance, and operations – yet the connections between them are not uncommonly unclear when questions need to pass through multiple layers. Often, the consequences only become visible later: when schedules are under pressure, costs increase, or the plant fails to operate stably in real production environment.
In these engagements, my focus is on structure, clear decision basis, and progress even when conditions are incomplete. Technical and commercial trade-offs are handled with a end-to-end perspective, allowing the project to move forward with pace and continuity even in demanding phases.
For me, the work ultimately comes down to contributing to projects where technology, business, and operations meet in a way that works in everyday operations – and where the result holds even after the project organisation has moved on.
Background in brief
- Requirements definition, RFQs, and bid evaluation for machine and automation solutions
- Contract negotiations and technical documentation in industrial projects
- Project execution from early design through installation, testing, and commissioning
- Experience from both customer and supplier perspectives
- Industrial environments with high demands on availability, capacity, and stable operation
Mikael Sjöberg
Founder & lead consultant, MS Industry Consulting AB